Some marketing insights & strategies to help your business grow
Your customers aren’t loyal, they’re lazy.
Increased customer loyalty is rarely an outcome of marketing strategy. It’s a big statement, and most marketers will jump up and down and tell you in no uncertain terms that their customers are loyal to their brand because of the perceived product differentiation. They are mostly blowing hot air...
Preaching to the converted makes you feel good, but sends you broke.
When we are young we talk to everyone, we throw ourselves into life and experience new things, people and places. Over the years, our network of friends begins to diminish as we find our core group who we can rely on. We know they will always enjoy our company.
Your competitors’ customers don’t know you’re different
If you provide a service or product that lots of other companies do, it’s a natural instinct to want to tell them why you are better, why they should choose you, what makes you different. ‘Differentiate or Die’ has been the mantra for decades in marketing.
We all love a bargain and there’s no doubt that you get a sales spike when you run a sales promotion. Everyone is happy and everyone is working really hard, volume targets are being met …. we must be making lots of money, right?
Most marketers, and agencies for that matter, will create campaigns telling you all about the product, and usually the price. Particularly in the B2B space. But rarely does this make for compelling communications.