Certainty of Delivery

Getting Results

First and foremost, we align ourselves with your business objectives. We integrate campaign data with sales and leads to provide true visibility of performance. We test, we learn, we work together to ensure the best possible outcome for your business.

1

Analytics drive strategy

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We use a combination of your data and our research to create powerful insights that inform the creative and media plan.

2

Creativity motivates customer action

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We use award winning creative talent to develop campaigns that resonate with our target audience and compel them to take action.

3

Agile approach to optimise performance

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We utilise the latest technology to deliver targeted and relevant communications. We test messages, we see what's working best and optimise in real time.

4

Real-time ROI & predictive modeling Dashboard

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Secure access to our proprietary Certainty Dashboard displays real-time campaign performance information with a predictive modelling to help reduce your CPA.

5

Cutting edge media at competitive rates

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You benefit from our strong media partner relationships, giving you the buying power of large networks across both digital and traditional media.

6

Full transparency with all 3rd party suppliers

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Full transparency on all 3rd party supplier services, and we pass these on at cost.

7

Continuous performance analysis

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We learn from the campaign performance data to drive future creative development. Over time we ensure an optimal media mix for maximum ROI.

8

Certainty of cost

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We offer a fixed price structure, determine by scope giving you the ability to plan with greater certainty.

Full Service Media Solution

The Certainty Principle is a full service Media Agency, offering strategy, planning and buying across all media channels to deliver optimal media effectiveness.

As an independent agency, we are not governed by pre-existing media rates, and can negotiate harder on your behalf to get your business the best possible price and maximum ROI.

  • Social Search Icon

    Search • Social • Display

  • TV Cinema Icon

    TV • Cinema • Radio

  • Outdoor Transit Icon

    Outdoor • Transit 

  • Mobile App Icon

    Mobile • App • Game

Digital Marketing

An essential part of every marketing mix, Digital harnesses the power of online to build brands and turn ordinary customers into advocates. But every campaign must also deliver impressive results, and drive business performance and boost the bottom line.

1

Search Engine Marketing (SEM)

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A conversion-focused, transparent and flexible approach to SEM that truly resonates with your target audience. While your campaign is live, we continually test, adjust and review the campaign to continually optimise performance and maximise ROI.

2

Search Engine Optimisation (SEO)

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Keep your online presence relevant and in line with the Google algorithm. Services includes Web Analysis, Competitive Analysis, Content & Keyword Development, Link building & Outreach Blogging, Page Optimisation as well as Ranking and Traffic Analysis.

3

Programmatic Display Advertising

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Our Programmatic Display capabilities deliver your message more cost effectively to maximising your reach, frequency and awareness. With greater relevance with site placement and device usage. Includes Sophisticated remarketing techniques.

4

Social Media & Influencer Marketing

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Our results orientated end-to-end social strategies will drive customer engagement for your business, help build brand loyalty and ultimately convert into sales. Includes influencer programmes across most major social media platforms.

5

Email Marketing & Digital Automation

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Highly relevant and engaging email marketing programs that leverage subscriber profiles, behaviours and life-cycle events. Includes manual, scheduled and triggered communications to customers and prospects.

6

Mobile Marketing

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If you’re not implementing some kind of mobile marketing strategy, you’re already behind. Services include App-based, In-game, Location based, Mobile Search, Mobile Image and SMS.